Pizza Hut Lima Peru
Category: Point of Sale
Advertiser: PIZZA HUT
Agency: OGILVY PERU
Chief Creative Officer: Aldo Canchaya (Ogilvy Perú)
Copywriter: Renzo Viacava (Ogilvy Perú)
Art Director: Daniel Morales (Ogilvy Perú)
Account Supervisor: Cecilia Herrera (Ogilvy Perú)
Chairman: Oscar Vidaurreta (Ogilvy Perú)
Media placement: Delivery pizza pie field - Delivery - February 2012
Media positioning: T-Shirt - Lima Bars - February 2012
Describe the brief through the customer
Show we would be the quickest in distribution utilizing the brand new package designing for pizzas as part of a campaign for a brand new distribution system launch.
Describe the difficulties and secret goals
All junk food distribution brings food within 30 minutes. Pizza Hut does it in 20, or it's no-cost.
Describe the manner in which you arrived at the last design
We changed 60, 000 pizza pie boxes into a brand new marketing and advertising media. Through new design, terms and pictures along with the container have been in going position as though these were exposed to high-speed. At the moment of receiving the pizza client sees this change beside the message: 'The Fastest Delivery'.
Give some sign of exactly how successful the end result was in industry
- Delivery enhanced 30per cent
- Pizza Hut Delivery was associated toward fastest delivery solution